Designers Custo Barcelona, Silvia Tcherassi, and Min Agostini, previewed there spring 2010 collections in Soho to prospective buyers, clients, and press. Custo Barcelona was created in the 80" by the brothers Custodio and David Dalmau. Their clothes caught the attention of stylist, Hollywood directors, and the organizers of fashion week in 1997. Since then, they have continually showed their collections during fashion week at Bryant Park . Custo spring 2010 collection is a vibrant mixture of prints and fabrics, with intense graphics. There were ruffles, fringes, as well as garment embellished with chains and zippers. Silhouettes such as jackets, dresses, tee shirts, pants, were all unique and very young and edgy. The brothers are geniuses at mixing prints, and have an innate eye for texture. There designs are very innovative and daring. Colors such as purple, blue, pink and yellow were vibrant and fun . Custo‘s clothes are sold in multi brand stores in America, including their own flagship stores in various countries.

Silvia Tcherassi has been in the fashion world for 15 years, and has established her brand all over Europe and Latin America. With her Prêt-a-porter and bridal collections, she is now braking into the American market with force. Her style is eclectic and romantic. For her spring Prêt-a-porter collection, there were organically beautiful accessories made from rubber, fabrics, grosgrain etc, and all playing apart in her designs. There were very crisp clean white shirts, some with chiffon overlay that was very innovative. There were beautiful voluminous pleated skirts, detachable ruffle collars, like necklace, as well as playful drape prints and textures. Colors were fun and playful. You can buy Silvias collections in Miami, and in top fashion shops all over Latin America, Europe, and Asia, as well as in her native country of Columbia.

Argentine designer Min Agostini spring collection was refreshing with a white and grey color pallet. Her shapes are very simple, yet the way she creates her own fabric textures using tucks, pleats, and overlapped seams added an interesting 3 dimensional effect to the pieces. Each garment was sculpted to perfection. She was awarded the prestigious "Tijera de Plata" in Argentina, and the best designer of the year by "Puro Diseno". She is now trying to establish her brand in the American market, and is quickly gained media attention.